On August 9, 2025, Eighteeth was invited to appear on Cairo and the People TV (Al Kahera Wal Nas/القاهرة والناس), becoming the representative dental medical device company featured on the show. Ms. Ivy Tan, Vice President and Chief Marketing Officer of Eighteeth, represented the company in an exclusive business interview on the channel’s flagship program The Doctor, presenting to audiences in Egypt and around the world the company’s innovations in global dental healthcare and its vision for future development.
Cairo and the People TV (Al Kahera Wal Nas/القاهرة والناس), part of the Nile Group, is the group’s flagship lifestyle and health satellite channel, launched in 2014. With a combined following of over 15 million across YouTube (4.41M), Facebook (10.64M), and Instagram (969K), and consistently ranking among the top three in national prime-time ratings, its signature program The Doctor has become one of the most popular medical talk shows in the Middle East. The program focuses on the global medical frontier, inviting some of the most respected doctors, researchers, and industry leaders from across the Middle East and around the world, offering audiences direct insights into the field. Since its debut, The Doctor has not only set the benchmark for medical and health news in the Middle East but has also become a key platform for measuring the influence of medical innovations.